lab212
a passion for writing and storytelling
lab212 was born in 2010, driven by the vision of a bold woman and the strength of her powerful network. From one project to another, the number of computers, plans and labers quickly multiplied. For over 15 years, we’ve gathered what we like to call GMBs — a term coined by your founder that stands for:
gmb
gente muito boa
- Good in heart, with an open mind
- Good at what they set out to do
- Good at working with and for others
This unique culture allowed creative, designers, writers, developers and strategists to grow into true communication specialists, building a collective, collaborative and creative mindset.
A lot has changed since we started, but our passion for what we do remains the same.
The results couldn’t be more satisfying: more than 2.000 communication projects delivered with 90% of returning clients from different industries.
the best part: endless stories to tell.

What really stood out was how much the lab212 team cared about every detail, every person and deeply understood our culture
Silvana Machado

They took time to truly perceive our brand. The team brings together different skills that work in sync, across all areas
Marcos Mello

What impressed me the most in the naming process was how well-structured everything was
Ricardo Molero
our recent work
kearney
creativity and strategy