rox partner
Rox, a company specializing in data and machine learning, came to us with the goal of boosting their digital presence, highlighting the team’s technical expertise, and reinforcing their role as an educator in the field. We responded with a full inbound strategy, including rich content, webinars, and email nurturing workflows.
Task
Elevate ROX’s positioning in the digital market, showcase their solutions and expertise, and attract new qualified leads.
To expand ROX’s reach, we created the concept and visual identity for two signature webinar series, Rox Cast Tech Talk and Rox Cast Data Show. The first one had a technical format to showcase tools, use cases, and key partners. The second one had a lighter tone with special guests discussing careers and trends in tech. Beyond branding and naming, we produced video intros, voiceovers, landing pages, email campaigns, and social media content to support each launch.
This was the first set of rich content created for the inbound campaign, including an infographic, an article, and a video.
It explained the role of data in business and broke down each stage of a data-driven transformation, positioning Rox’s solutions as tailored answers for every step of the process.
This phase took things further, with 6 videos, 2 eBooks, 2 infographics, and 2 guides released over 5 months. Each asset was aligned with topics from the Rox Casts, and we implemented an email nurturing workflow to not only deliver the requested materials, but also invite leads to schedule demos, turning education into conversion.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
Para essas campanhas, utilizamos as plataformas da RD Station (Marketing e CRM) para fazer o fluxo dos leads – do download de materiais até o envio para o time comercial pelo lead scoring –, criar as Landing Pages e desenvolver as réguas de e-mail marketing, além de centralizar todos os dados em um mesmo lugar para facilitar a análise. Em um período de 6 meses, obtivemos: