To rebrand Ponto Futuro, we conducted interviews with partners, employees, and clients to understand the brand’s vision and how to express it both visually and verbally. The core concept was about forging new paths, always in motion and seeking what lies ahead — connecting directly with the brand’s name. The refined typography brings elegance and professionalism, while the orange icon represents a journey toward the best outcomes.
The blend of orange tones — symbolizing originality — and deep shades — representing expertise — echoes the brand’s essence and positions it in the consulting space while maintaining a bold, modern edge. Visual elements like diagonal lines and broken angles make the identity modern, approachable, and connected, reinforcing Ponto Futuro’s credibility and forward-thinking nature.
The tagline takes a direct and descriptive approach, adding value to the logo by clearly stating the brand’s unique differentiator: the combination of different areas of expertise brought by its founding partners.
In addition to a set of pre-designed slides — such as covers, section breaks, and indexes — we delivered a complete visual library with brand-aligned colors, charts, and icons. This makes it easier for the team to create consistent and impactful pitch decks, which are a key part of their day-to-day work.
We designed a new website from scratch: clean, responsive, and fully aligned with Ponto Futuro’s new visual identity. With the updated color palette, graphic elements, and modern style, the site is both attractive and intuitive. The content structure was built to clearly and professionally showcase the company’s solutions, highlighting its areas of expertise.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
