esghub
ESG hub is a platform designed to introduce more sustainable practices into the corporate world. Within this context, we were responsible for creating the company’s brand and visual identity, as well as developing its positioning, verbal universe, and tagline — reinforcing the values and aspirations that guide the brand.
Task
Develop a branding project that reflects the brand’s purpose and create a functional design system for the website.
The ESG hub symbol conveys the energy of transformation through a vibrant color palette and, most notably, its cyclical and infinite shape—an abstract interpretation of the Möbius strip. In the logotype, the word hub—a key differentiator of the brand—appears in bold, while ESG is rendered in a lighter weight with soft curves, creating visual harmony with the symbol.
We shaped a brand personality that is democratic and accessible, assertive about what truly matters, and guided by deep expertise. From that, we developed ESG hub’s verbal universe, anchoring its tone of voice in three core traits: leadership, realism, and collectivity.
The tagline is a call to action that places people at the center of change. Its tone is bold and imperative, reinforcing a sense of movement and inviting readers to take part in building a better world.
Once the branding was complete, we moved on to creating a custom design system for the ESG hub website. The project included an information architecture plan, layout proposal, content structure, and graphic assets aligned with the new brand identity.
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