avita
AVITA, a Brazilian insurtech, developed an online platform for issuing and managing Surety Bond policies. However, the company needed to build a digital presence that reflected its values. By working on branding, social media, and website development in an integrated way, we delivered a modern visual identity with effective communication.
Task
Develop a brand identity that connects with AVITA’s origin and establish a strong digital presence.
When redesigning AVITA’s visual identity, we aimed to highlight the company’s Brazilian roots. That’s why the central element of the logo is the jabuticabeira, a native tree that symbolizes both AVITA’s origins and its mission to solve a local problem.
We used the tree branches as a stylistic element, representing AVITA’s expansion and adaptability. The color palette reinforces the company’s connection to technology, while steering clear of cliché tech visuals, setting the brand apart from others in the industry.
As one of our ongoing retainer clients, AVITA counts on lab212 to manage its entire social media presence. From strategic planning and content development to design, publishing, and performance monitoring, we handle it all.
We analyze and adjust our approach every month, based on the client’s goals, performance data, and input from our content team—always focused on reinforcing brand values and boosting market recognition.
In a fully integrated project between our content, design, and tech teams, lab212 built AVITA’s website from the ground up—including content writing and editing, visual creation, and WordPress development. The focus was on intuitive navigation and clear communication of the brand’s key messages.
We continue to monitor and update the site with new content, such as blog posts and articles, based on client needs. Later, we also developed an English version of the site to reach potential international clients.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
