With a major event on the horizon — one that would bring Brasilata face to face with global companies — the brand turned to us to structure and craft a commercial presentation. This would serve as a key introduction to potential clients and communicate the company’s value proposition.
Task
Present Brasilata to major national and international companies, highlighting its legacy, core values, and forward-looking vision. Clearly explain two of its main innovations: Innocan and Direct-to-Metal.
The first part of the presentation was designed to give a comprehensive overview of Brasilata. The goal was to ensure that the audience understood the company’s 60+ years of experience as well as its internal structure and operational excellence.
A major section of the presentation focused on explaining Brasilata’s innovative solutions: Innocan and Direct-to-Metal. Each had its own dedicated space to showcase what sets them apart and how they benefit the production chain.
As the presentation covered highly technical content, we used visual resources—diagrams, icons, and infographics—to simplify complex concepts and maintain the audience’s attention.
To reach international prospects effectively, we also developed an English version of the presentation. The content was carefully adapted to ensure that clarity and tone were consistent with the original Portuguese.
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