Brasilata is a well-established company in the metal packaging industry, trusted by major clients and driven by advanced technology. To amplify the company’s story and reach, we scripted, shot, and edited a video series showcasing its history, innovations, and future vision.
Task
Communicate Brasilata’s trajectory, core values, and key innovations — Innocan and Direct-to-Metal (D2M) — in a clear and compelling way. The content was designed to engage both national and international prospects.
Founded in 1955, Brasilata grew from a small factory in São Paulo into a national player with five manufacturing units across Brazil. The first video was focused on presenting this evolution while highlighting the value the company offers today — with an emphasis on sustainability and technological innovation.
All elements of the production — from the script to the interviews and supporting graphics — were developed to reinforce this positioning.
The other two videos focused on Brasilata’s flagship innovations: Innocan and Direct-to-Metal (D2M). Unlike the institutional film, these videos featured voiceover narration to guide the storytelling and emphasize the specific benefits each solution brings to the market.
Developed by Brasilata Labs — the company’s innovation hub — in collaboration with Actega and supported by HP Indigo, Innocan is an accessible solution for companies looking to print on cans without the high volume required by conventional methods. The video tapped into the real challenges faced by these businesses and positioned Innocan as the ideal answer for short-run, customizable marketing campaigns, offering personalization without the waste.
Thanks to its cutting-edge technology, D2M drastically reduces the production footprint: it enables metal curing in a smaller space, in less time, with lower energy consumption, and significantly fewer greenhouse gas emissions. This video centered on the environmental and operational benefits of D2M — showing how it boosts efficiency and reduces carbon impact in can manufacturing.
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