cattali
Back when it was still named AInsights, this newly born business consultancy focused on applied analytics came to lab212 to completely reinvent its brand. From the naming to the launch of a new website, the company wanted to create a brand that not only reflected its values but also stood out in a crowded market of similar consultancies.
Task
Create a branding concept strong enough to position the company distinctly in the business consulting world.
After conducting market analysis and interviews with the founders to understand how they envisioned their positioning, we dove into naming. One of the first insights? The name “AInsights” was confusing to pronounce in Portuguese, making it hard to remember, a big issue for brand recall.
Through multiple brainstorm sessions around the ideas of “speed” and “efficiency,” we landed on the concept of a catalyst, a substance that speeds up a chemical reaction without being consumed in the process.
It was a perfect metaphor for a consultancy focused on optimizing processes and accelerating results. From that, and after a few refinements to ensure originality and memorability, Cattali was born.
To help bring the concept to life, we created a tagline that would clearly express the brand’s mission and reinforce the catalyst idea: accelerating business, a short, powerful phrase that anchors the brand’s purpose from the very first contact.
With the name and tagline approved, we moved on to visual identity and logo design, focusing on elements that reflected agility, technology, and flow.
For the digital front, we restructured the entire information architecture, making the site more intuitive and user-centered. We created a dedicated blog section, optimized content hierarchy, and revamped the entire visual layer to match Cattali’s new identity — ensuring a seamless experience from first click to conversion.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
