accenture + adobe
Accenture brought Adobe Analytics to the Brazilian market, with the mission of positioning it as a powerful, integrated, and easy-to-use Web Analytics platform. We built a full digital strategy with a memorable campaign concept — delivering both creative and technical support to bring that mission to life.
Task
Convince marketing professionals to adopt Adobe Analytics as their go-to metrics tool and boost platform awareness.
To communicate the key features of Adobe Analytics in a way that was clear, catchy, and engaging, we created campaign headlines based on parodies of famous songs.
Each line linked the lyrics to a unique selling point of the platform, adding humor and stickiness to the message.
Once the concept was locked in, we developed a visual identity inspired by music themes and reinforced by a purple-to-red gradient, referencing Accenture and Adobe’s brand colors. Custom icons and imagery illustrated Adobe Analytics’ features, helping explain the platform’s data analysis power in a compelling and accessible way.
We created a conversion-focused landing page, ran sponsored posts, and invested in display ads, all aligned with a targeted ad plan to reach the right professionals. Thanks to precise audience targeting, we were able to optimize the media budget and efficiently reach potential Adobe Analytics users.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
