These are the essential steps when aiming for the best crops. Of course, we weren’t going to grow a full tree in just three days of events — but the branches of Avita’s jabuticaba tree definitely reached further, blending with Itaú’s vibrant orange fruit to sow the seeds of a new future.
We followed this natural rhythm and used it to guide the event: each day was themed around one of the stages, helping to structure the experience and anchor the messaging with meaning.
Beyond concept and copywriting, we created a visual identity that evolved from our previous work with Avita — keeping the symbolism of the jabuticaba tree while expanding it to embrace Itaú. We also designed branded PowerPoint presentations and produced custom gifts, delivered throughout the event to enhance engagement and reinforce the collaboration.
whether it’s words, design, code or campaigns, we’re your strategic communication team.
