adobe marketo engage
Even as the world’s #1 platform in its segment, Adobe’s Marketo Engage remained relatively unknown among Brazilian users. That’s when Néctar, the official Marketo implementation partner in Brazil, came to us with a mission: build a campaign that would boost awareness and brand recognition.
Task
Increase visibility for Adobe Marketo Engage in Brazil and position Néctar as the ideal partner for implementation.
Outside Brazil, Marketo Engage was already a market leader, so our creative team went for a bold and straight-to-the-point approach: clear, concise messaging paired with a strong key visual and a vibrant color palette that showcased the platform’s popularity and business value — all in a visually striking way.
The campaign included over 15 pieces of content for social and display ads, aligned with a paid media strategy defined at the project kickoff.
All ads directed users to a custom-built landing page with key information about the Marketo Engage platform and how Néctar supports implementation in Brazil. Although lead generation wasn’t the campaign’s main goal, the page also served as a touchpoint for qualified contacts.
May 17 – July 27, 2022
R$ 40.000,00
whether it’s words, design, code or campaigns, we’re your strategic communication team.
