Maria do Mar
Our relationship with Maria do Mar began in 2020, when they came to us with a clear mission: bring their brand and visual identity to life, connecting the inn to its breathtaking location. Since then, we’ve stayed close partners — and in 2025, we brought their brand personality into new digital and print touchpoints, now with the inn officially open to the public.
Task
Apply the visual identity we originally designed to every brand touchpoint — ensuring a seamless, end-to-end guest experience, from digital interactions to offline encounters.
Brand Identity
Rooted in the values of comfort, exclusivity, and tranquility, the visual identity uses a warm, earthy color palette that reflects the peaceful vibe of beachside living.
The main symbol combines the powerful presence of the ocean, a sense of uniqueness, and the five-star quality of the experience.
elemental connection
Every detail in the communication brings guests closer to Maria do Mar and the spirit of Fernando de Noronha. The tone is soft, intimate, and never intrusive — designed to gently coexist with the space and mood of the environment
immersive experience
From the towels in the rooms to every branded element throughout the inn, the brand comes to life in the guest’s day-to-day — building an instant emotional link between the experience of Noronha and Maria do Mar.
When it comes to bridging the online and offline world, lab212 gets it.
Let’s bring your visual identity to life.
